I worked on two Lunar New Year drops at Vessi, Year of the Dragon and Year of the Snake. I worked closely with the product team to shape all the on-product graphics, from the main shoe artwork down to the insole and pull tab details. I also handled the marketing visuals and supporting collateral for the celebratory launch.
Client
Vessi
Each zodiac year is associated with an element. For both drops, it was wood, which became a inspiration behind our patterns and photography.
