In 2025, Vessi unveiled a full rebrand with bolder colours, a new logo, updated typography, and refreshed visuals. We rebuilt the visual system end to end, updating templates, guidelines, and layouts to keep the brand consistent across every channel.
Alongside the usual campaign drops, I worked closely with the paid ads team to produce weekly batches of creative tailored to their needs, from Canadian-focused messaging to review-based ads, lofi formats, comparison ads, travel themes, and more.
As part of the rollout, we completely reskinned our email ecosystem, from welcome and post-purchase flows to win-backs, confirmations, sunsetting sequences, and more.
